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International - Lovemarks

Description

Book Synopsis: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks."-Tom PetersTom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Details

Are you tired of traditional branding practices that just don't cut it anymore? It's time for a revolutionary change in the way we connect with customers. Introducing Lovemarks, the groundbreaking book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Packed with data-backed insights, Lovemarks reveals the power of customer love affairs. Experience the magic of mystery, sensuality, and more, all beautifully conveyed in this captivating book. Get your copy of Lovemarks now and unlock the secrets to success in today's ever-evolving market.

Don't miss out on the book that business guru Tom Peters called "brilliant" and hailed as the "Best Business Book" of the century's first five years. Lovemarks has already touched the lives of thousands, with its eye-opening message resonating across the globe. Now, in this revised edition, you'll gain even more valuable insights into the peculiarly human experience of shopping.

Shopping is more than just making a list and ticking off items. It's an emotional journey, an opportunity to connect on a deeper level. Kevin Roberts unveils the fascinating history of shopping and its transformation in recent years. In "Diamonds in the Mine," a new chapter exclusive to this edition, he shares an array of ideas that will empower both producers and consumers. Whether you're a small store owner or a superstore operator, these secrets to success will inspire you to create the ultimate shopping experience.

Ready to revolutionize the way you do business? Dive into the world of Lovemarks and discover the immense potential of mystery, sensuality, and intimacy. Don't wait any longer, take the first step towards achieving unparalleled success now.

Click here to get your copy of Lovemarks today and embark on a journey that will transform your understanding of branding, customer relationships, and the art of shopping.

Disclosure: I get commissions for purchases made through links in this website