A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Looking to master Partial Least Squares Structural Equation Modeling (PLS-SEM)? Look no further! The third edition of A Primer on PLS-SEM is here to help you become an expert in this powerful research technique. Written by seasoned authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt, this book provides clear and simplified explanations, making it accessible to both beginners and experienced researchers.

Unlike other books on the subject, A Primer on PLS-SEM focuses on practicality rather than complex equations and symbols. With a running case study on corporate reputation, you'll be able to see the techniques in action and apply them to real-world research scenarios. Learning objectives, review and critical thinking questions, and key terms further enhance your understanding and retention of the material.

What's more, this latest edition has been thoroughly updated to include the latest advancements in PLS-SEM. You'll benefit from new topics such as a revised and extended chapter on mediation, comparisons between PLS-SEM and CB-SEM, using the technique with secondary data, model fit and comparison analyses, control variables, sample size calculations, and much more.

Don't miss out on this opportunity to improve your research skills and stay ahead of the competition. Get your copy of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) today!

Click here to order now and unlock the potential of PLS-SEM!