For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Name: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Price: 18.69 USD
Availability: InStock
Rating: 4.7 (50 reviews)

4.7 of 5 Stars: Skills - For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

$18.69

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Book Synopsis: The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action.

In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same.

With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

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Are you ready to become a master influencer? Look no further than "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be". This captivating book, written by Marcus Collins, the genius behind some of the most famous ad campaigns of the last decade, reveals the secret to inspiring others to share your vision. Collins argues that true cultural engagement is the key to influencing behavior, and he shows you exactly how to harness the power of culture to get people to take action. With his expert insights and compelling stories from his own experiences working with industry giants like Beyoncé, Apple, and Nike, you'll learn how to tap into the cultural forces that drive people's decisions. This is your opportunity to gain the tools needed to become a persuasive leader, and this groundbreaking book is your guide.

Whether you're a manager looking to motivate your team, an employee gearing up for a big presentation, an activist wanting to stage a successful protest, or an artist striving to promote your music, "For the Culture" provides you with the strategies to effectively influence others. With a century's worth of data and a deep perspective, Marcus Collins reveals the cheat codes used by top brands to inspire collective change. You'll discover how to identify and leverage the underlying cultural forces that make people tick, enabling you to persuade them in a way that resonates deeply. This book offers a unique and comprehensive approach to cultural influence, making it an essential resource for anyone who wants to make a real impact.

Don't miss out on the opportunity to become a true influencer. Get your hands on "For the Culture" today and unlock the power to inspire action. This is the only book you'll ever need to master the art of influencing behavior. Are you ready to unleash the true potential of cultural engagement? Grab your copy now and start making a difference!

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