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Fashion - Ametora: How Japan Saved American Style

Description

Book Synopsis: “A fascinating cultural history” (People) of how Japan adopted and ultimately revived traditional American fashion  A strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as ametora, or “American traditional.” In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own.

Details

Discover the untold story of how Japan saved American style with Ametora. This groundbreaking book explores the fascinating cultural exchange between the two countries and showcases Japan's influence on the American fashion industry. From denim to streetwear, Japan's unique take on American style has revolutionized the way we dress. Don't miss out on this captivating journey that combines fashion, history, and cultural insights.

Experience the allure of Ametora, a must-have for fashion enthusiasts and history buffs alike. Dive into the rich tapestry of cross-cultural collaborations and witness how Japanese fashion designers reinvented classic American silhouettes with their meticulous attention to detail. Uncover the secrets behind the success of iconic brands like Levi's and Ralph Lauren, and gain a deeper understanding of the global impact of Japanese style.

Ignite your passion for fashion with Ametora, an invaluable resource for anyone seeking inspiration from the world of design. Immerse yourself in the vibrant aesthetics of Japanese street style and explore the innovative techniques that have reshaped American fashion. With beautiful illustrations and insightful commentary, this book is a treasure trove of ideas that will spark your creativity and elevate your own personal style.

Ready to embark on a style revolution? Ametora is your guide to the dynamic relationship between Japan and American fashion. Uncover the hidden connections and discover the unexpected ways in which fashion travels across continents. Whether you're a fashion aficionado or simply curious about the cultural exchange between two powerhouse nations, this book is a must-read. Discover the fascinating journey today.

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