Emotion By Design: Creative Leadership Lessons from a Life at Nike

Discover the secret to success in the world of branding with "Emotion By Design: Creative Leadership Lessons from a Life at Nike." Written by former Nike CMO, Greg Hoffman, this book offers innovative strategies that can revolutionize your brand's impact. With almost three decades of experience, Hoffman provides a behind-the-scenes look at Nike's most high-profile breakthrough campaigns and shares his three favorite guiding principles: Creativity is a Team Sport, Dare to be Remembered, and Leave a Legacy, Not Just a Memory.

Unlock the power of creativity within your organization and form stronger emotional connections with consumers. In "Emotion By Design," Hoffman emphasizes the importance of infusing the human element into your brand-building process. Rediscover the art of storytelling and experiences, as Hoffman did throughout his twenty-seven-year Nike career, to create a lasting emotional attachment between products and people. By following his philosophy and principles, you can build an empowering brand that resonates deeply with your target audience.

Immerse yourself in captivating stories about Nike's most famous campaigns and gain valuable insights from a marketing genius. "Emotion By Design" is not just another book on branding; it's an insider's guide on how to unlock inspiration within your brand and foster a culture of creativity. Don't miss out on this opportunity to redefine your brand's relationship with consumers. Get your copy of "Emotion By Design" now and embark on a journey towards success in the ever-evolving world of marketing.