Description
Book Synopsis: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”--Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the “engineering of consent.” During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI became the blueprint for the marketing strategies of future wars.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.
Details
Are you ready to uncover the secrets of manipulation and persuasion? Look no further than "Propaganda" by Edward Bernays. Pioneering the art of shaping public opinion, Bernays is a name synonymous with the power of propaganda. This visionary book delves into the profound impact of organized manipulation on every aspect of society, from politics to education. With his keen insights and scientific techniques, Bernays reveals the hidden forces that control our beliefs and attitudes.
Inspired by his experiences with the US Committee on Public Information during World War I, Bernays developed groundbreaking strategies that eventually became the blueprint for modern marketing techniques. Through his book "Propaganda," he unveils the immense influence that propaganda can have on the collective mind, serving as a chilling reminder of how our contemporary institutions manipulate the masses. Explore the depths of government, politics, art, science, and education, as Bernays masterfully explains the ins and outs of this powerful tool.
Step into the mind of a true visionary and gain a profound understanding of the forces that shape our society. "Propaganda" is not just a historical artifact but a timeless guide to unlocking the hidden truths of persuasion. Whether you're a student, a marketer, or simply intrigued by the power of manipulation, this book will revolutionize your perception of the world around you. Don't miss out on this opportunity to delve into the mind of Edward Bernays, the architect of modern propaganda.
Uncover the secrets of manipulation and gain the upper hand in an age where perception is everything. Dive into the pages of "Propaganda" and equip yourself with the knowledge to navigate and challenge the web of manipulation that surrounds us. Don't wait any longer, take control of your own beliefs by reading "Propaganda" today.
Click here to uncover the power of persuasion and discover the hidden truths of manipulation in "Propaganda" by Edward Bernays.
Discover More Best Sellers in Books on CD
Shop Books on CD
When Christ Appears: An Inspirational Experience Through Revelation
$20.79
Books on CD - When Christ Appears: An Inspirational Experience Through Revelation
Orson Welles-Charles Dickens "A Christmas Carol" Audio CD 1939
$9.99
Books on CD - Orson Welles-Charles Dickens "A Christmas Carol" Audio CD 1939
Aggrieved, The (Jonathan Quinn Thriller)
$14.99
Books on CD - Aggrieved, The (Jonathan Quinn Thriller)
