The Rowman & Littlefield Handbook of Media Management and Business (The Rowman & Littlefield Handbook Series, 2) (Volume 2)

Are you an aspiring media professional looking to navigate the dynamic world of media management and business? Look no further! The Rowman & Littlefield Handbook of Media Management and Business is here to equip you with the strategic knowledge and insights you need to succeed in today's convergent environments. With contributions from industry experts, this comprehensive reference offers a one-stop solution for understanding the business issues that drive the production and distribution of content across various mediums.

Unlike other books that focus on specific mediums, this handbook takes a unique approach by examining media management through a convergent media lens. Whether you're interested in information, entertainment, sports, or gaming industries, you'll find valuable insights that will apply to your chosen field. Discover the opportunities and challenges brought by media convergence, while grasping the fundamental philosophy, concepts, and practices that remain constant in this ever-changing environment.

At its core, The Rowman & Littlefield Handbook of Media Management and Business strives to inspire and inform forward-thinking media management leaders. By exploring media management through a global perspective, this handbook encourages readers like you to connect your own diverse development to a broader global context. Gain a comprehensive understanding of new media technologies, business management strategies, and the importance of internationalization in today's media landscape.

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