Bright Lights, No City: An African Adventure on Bad Roads With a Brother and a Very Weird Business Plan

Name: Bright Lights, No City: An African Adventure on Bad Roads With a Brother and a Very Weird Business Plan
Price: 20.00 USD
Availability: InStock
Rating: 4.4 (65 reviews)

4.4 of 5 Stars: Africa - Bright Lights, No City: An African Adventure on Bad Roads With a Brother and a Very Weird Business Plan

$20.00

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Description

Book Synopsis: At age forty-seven, Whit Alexander, the American cofounder of the Cranium board game, decided to start a new business selling affordable goods and services to low-income villagers in Ghana, West Africa. His brother, Max, a journalist, came along to tell the story. Neither of them could have anticipated just how much of an adventure they’d find there.

In Ghana, Whit’s initial goal is to market a high-quality, rechargeable AA battery for off-grid villagers. If successful, he planned to grow a larger for-profit business based on those batteries: creating a trusted brand that would provide life-enhancing products, services, and jobs, without relying on charity.

Ghana, however, presents extraordinary challenges, and the brothers wage daily battles against deadly insects, insane driving conditions, unspeakable food, voodoo priests, corrupt officials, counterfeiters, and ethnic rivalries on their way to success. From signing up customers who earn a few dollars a month at most to training employees with no Western-style work experience, the brothers quickly learn that starting a business in Africa requires single-minded focus, a sense of humor, and a lot of patience.

Along the way, Whit and Max relive their own childhood, bickering across the African bush and learning a great deal about Africans as well as themselves. Irreverent, hilarious, and ultimately inspiring, Bright Lights, No City challenges accepted notions of charity; shows the power of broadening your horizons; and suggests that there is hope and opportunity in Africa.

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Looking for an unforgettable adventure? Look no further than "Bright Lights, No City: An African Adventure on Bad Roads With a Brother and a Very Weird Business Plan." Join Whit Alexander, the brilliant mind behind the Cranium board game, as he embarks on a mission to provide affordable goods and services to low-income villagers in Ghana. With his journalist brother, Max, by his side, they'll take you on a rollercoaster ride filled with humor, challenges, and unexpected discoveries.

In their quest to market a high-quality, rechargeable AA battery for off-grid villagers, the brothers face unimaginable obstacles. From battling deadly insects and insane driving conditions to navigating corrupt officials and ethnic rivalries, every step is a test of their determination. But they won't let anything stop them from achieving their goal of creating a trusted brand that improves lives and creates job opportunities, without relying on charity.

Discover the true meaning of resilience as Whit and Max share their experiences of training employees with no Western-style work experience and signing up customers who barely earn a few dollars a month. Their journey will make you question conventional notions of charity and open your eyes to the immense potential and opportunities that Africa has to offer.

Indulge in an irreverent and hilarious narrative that will keep you entertained from start to finish. Don't miss out on this inspiring story that challenges boundaries and proves that no dream is too big. Get your copy of "Bright Lights, No City" today and embark on a journey like no other.

Click here to start your adventure now!

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