Description
Book Synopsis: In this short and provocative book, cultural studies scholar Angela McRobbie develops a much-needed feminist account of neoliberalism. Highlighting the ways in which popular culture and the media actively produce and sustain the cultural imaginary for social polarization, she shows how there is substantial pressure on women not just to be employed, but to prioritize working life. She fiercely challenges the media gatekeepers who shape contemporary womanhood by means of exposure and public shaming, and pays particular attention to the endemic nature of anti-welfarism as it is addressed to women, thereby reducing the scope for feminist solidarity. In this theoretically rich and deep analysis of current cultural processes, McRobbie introduces a series of concepts including 'visual media governmentality' and the urging of women into work as 'contraceptive employment'. Foregrounding a triage of ideas as the 'perfect-imperfect-resilience', McRobbie conveys some of the key means by which consumer capitalism attempts to manage the threats posed by the new feminisms. She proposes that 'resilience' emerges as a compromise, as hard-edged neoliberalism proffers the option of a return to liberal feminism. A lively and devastating critique, Feminism and the Politics of Resilience offers a much-needed wake-up call. It is essential reading for students and scholars of cultural studies, media, sociology, and women's and gender studies.
Details
Are you tired of mainstream media perpetuating harmful ideals of femininity? Seeking a thought-provoking and illuminating read that exposes the insidious nature of neoliberalism? Look no further than "Feminism and the Politics of 'Resilience': Essays on Gender, Media and the End of Welfare." Written by renowned cultural studies scholar Angela McRobbie, this book offers a much-needed feminist account of the pervasive influence of popular culture and media in shaping societal gender dynamics.
In this groundbreaking work, McRobbie delves into the ways in which the media actively contributes to social polarization and places immense pressure on women to prioritize their working lives. By shedding light on the manipulation tactics employed by media gatekeepers, she challenges the status quo and highlights the urgent need for feminist solidarity.
Through her meticulous analysis, McRobbie introduces novel concepts such as 'visual media governmentality' and the coercive push for women to engage in what she terms 'contraceptive employment.' She reveals the unsettling power dynamics of consumer capitalism and how it attempts to mitigate the threats posed by new feminisms by promoting the concept of 'resilience' as a compromise.
Be prepared to have your beliefs challenged and your perspectives broadened. "Feminism and the Politics of Resilience" is a wake-up call that demands our attention. Whether you are a student, scholar, or simply an individual interested in gaining a deeper understanding of cultural studies, media, sociology, or women's and gender studies, this book is essential reading.
Don't miss out on this thought-provoking critique that explores the complexities of gender, media, and neoliberalism. Expand your knowledge and join the discourse on feminism and societal challenges. Grab your copy now by clicking here!
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