Description
Book Synopsis: Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites. Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny. Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body. Object Lessons is published in partnership with an essay series in The Atlantic.
Details
Looking for a book that delves deep into the hidden lives of ordinary things? Look no further than "Blue Jeans (Object Lessons)"! This beautifully designed book is part of the Object Lessons series, offering fascinating insights into the world of everyday objects. In this installment, the focus is on blue jeans - a clothing item that is both ubiquitous and casual.
Blue jeans may seem simple, but they are much more than meets the eye. They have transcended their humble origins to become a symbol of American culture and a global consumer product. Originally created by Levi Strauss to withstand the rigors of mining, denim has evolved into the epitome of leisurewear. From industrial labor to glamorous fashion runways, blue jeans have undergone a remarkable transformation.
Uncover the intriguing history behind this iconic garment in "Blue Jeans". Explore how celebrities like Marlon Brando turned workwear into a statement of rebellion, and discover how denim has become a universal signifier that fits any context, meaning, and body. This book will take you on a journey through time, exploring the versatility and significance of blue jeans.
Don't miss out on this fascinating read! Order your copy of "Blue Jeans (Object Lessons)" today and gain a deeper appreciation for this beloved wardrobe staple. Click here to secure your copy now!
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