Description
Book Synopsis: An innovative, data-driven explanation of how public opinion shifted on LGBTQ rights The Path to Gay Rights is the first social science analysis of how and why the LGBTQ movement achieved its most unexpected victory—transforming gay people from a despised group of social deviants into a minority worthy of rights and protections in the eyes of most Americans. The book weaves together a narrative of LGBTQ history with new findings from the field of political psychology to provide an understanding of how social movements affect mass attitudes in the United States and globally. Using data going back to the 1970s, the book argues that the current understanding of how social movements change mass opinion—through sympathetic media coverage and endorsements from political leaders—cannot provide an adequate explanation for the phenomenal success of the LGBTQ movement at changing the public’s views. In The Path to Gay Rights, Jeremiah Garretson argues that the LGBTQ community’s response to the AIDS crisis was a turning point for public support of gay rights. ACT-UP and related AIDS organizations strategically targeted political and media leaders, normalizing news coverage of LGBTQ issues and AIDS and signaled to LGBTQ people across the United States that their lives were valued. The net result was an increase in the number of LGBTQ people who came out and lived their lives openly, and with increased contact with gay people, public attitudes began to warm and change. Garretson goes beyond the story of LGBTQ rights to develop an evidence-based argument for how social movements can alter mass opinion on any contentious topic.
Details
Are you ready to uncover the untold story of how LGBTQ rights became a reality? Introducing "The Path to Gay Rights: How Activism and Coming Out Changed Public Opinion" - the groundbreaking book that takes you on a data-driven journey of how the LGBTQ movement transformed society's perception of gay people. This book combines LGBTQ history with cutting-edge insights from political psychology to offer a unique perspective on the power of social movements in shaping public opinion.
Unlike anything you've read before, "The Path to Gay Rights" challenges the conventional understanding of how social movements influence mass attitudes. Through meticulous research dating back to the 1970s, author Jeremiah Garretson goes beyond the surface to reveal the hidden catalyst that propelled the LGBTQ movement to its remarkable success.
Garretson reveals that the response to the AIDS crisis was a pivotal moment in the fight for LGBTQ rights. By strategically targeting political and media leaders, organizations like ACT-UP normalized news coverage of LGBTQ issues and AIDS, ultimately signaling to LGBTQ individuals across the nation that their lives mattered. This movement not only empowered LGBTQ people to come out of the shadows but also had a profound impact on public perceptions, leading to a significant shift in attitudes towards the LGBTQ community.
"The Path to Gay Rights" goes beyond the story of LGBTQ rights. It presents an evidence-based argument that demonstrates how any social movement can successfully alter mass opinion on contentious issues. Discover the groundbreaking strategies used by the LGBTQ movement and gain valuable insights into the mechanisms that drive societal change.
If you're ready to delve into the captivating world of LGBTQ rights and the power of social activism, "The Path to Gay Rights" is a must-read. Click here to order your copy now and join the movement towards a more inclusive society.
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