The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports

Discover the untold story of Johnny F. Bassett, the maverick entrepreneur who revolutionized North American sports. In "The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports," you'll uncover the captivating tale of a Canadian showman who defied the odds and challenged the sports establishment with his visionary ideas.

With his unparalleled marketing wizardry, Bassett transformed the landscape of professional hockey and football. By constructing his sporting utopias in the World Football League, World Hockey Association, and United States Football League, he propelled the sports industry into a new era. Be amazed by how Bassett catered to the common fan, fought for athlete fairness, and, against all odds, forced the establishment to reevaluate their approach to business.

This comprehensive biography, backed by archival research and interviews with Bassett's contemporaries, offers a fascinating glimpse into the life and achievements of this true sports legend. Learn about his daring attempt to challenge the Maple Leafs, his audacious signing of three Super Bowl champions for his WFL team, and his battles with the Canadian government over American football. Moreover, discover how he masterfully marketed hockey in Alabama and faced off against Donald Trump for the soul of the USFL.

If you're a sports enthusiast eager to explore untapped history or a business mind seeking inspiration from a visionary entrepreneur, "The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports" is an absolute must-read. It's time to immerse yourself in the captivating world of Johnny F. Bassett and witness his extraordinary journey that forever changed the face of North American sports.

Get your copy of "The Life and Teams of Johnny F. Bassett" today and embark on an unforgettable adventure into the life of a sports icon.