China Bound: John Swire & Sons and Its World, 1816 – 1980

Discover the captivating story of one of the most influential companies in history with "China Bound: John Swire & Sons and Its World, 1816 – 1980." This comprehensive book takes you on a remarkable journey through the 200-year legacy of Swire, a global group of companies that includes the renowned Cathay Pacific. From its humble beginnings as a textile import-export company in Liverpool, Swire's remarkable rise to prominence is filled with fascinating tales of entrepreneurship and innovation.

Immerse yourself in the rich history of Swire as you delve into the lives of its founders, John Swire and his sons, John Samuel and William Hudson. Starting from their brave decision to venture overseas in the 19th century, you'll witness how their entrepreneurial spirit propelled the company towards unparalleled success. Take a step back in time to 1861 when John Swire & Sons Limited first ventured into China, marking the beginning of an enduring relationship with the country.

Experience the thrill of Swire's expansion into Shanghai in 1866 with the establishment of Butterfield & Swire in collaboration with R.S. Butterfield. Witness the growth of the company as it opened a branch in the bustling city of Hong Kong just four years later. Fascinatingly, you'll also learn about the closure of all China offices in 1953 following the establishment of the People's Republic of China, and the subsequent renaming of Butterfield & Swire to John Swire & Sons (H.K.) Ltd in 1974.

Fast forward to the present day, and witness how Swire has evolved into a highly diversified group of companies in shipping, airlines, luxury hotels, and agribusiness. With its headquarters in Hong Kong and London, Swire continues to make a global impact. Expertly researched and written by Professor Robert Bickers of the University of Bristol, "China Bound: John Swire & Sons and Its World, 1816 – 1980" offers an intimate insight into the company's remarkable journey.

Don't miss your chance to be a part of history. Order your copy of "China Bound: John Swire & Sons and Its World, 1816 – 1980" today and embark on a thrilling adventure through Swire's extraordinary legacy.

Dive into the captivating history of Swire, one of the world's most diversified and influential companies, with "China Bound: John Swire & Sons and Its World, 1816 – 1980." This meticulously researched book by Professor Robert Bickers delves into the fascinating story of Swire, from its humble origins as a textile trade firm to its current status as a global powerhouse.

Join the Swire family on their daring journey to China in 1861, a move that would shape the company's future. Witness the establishment of Butterfield & Swire in Shanghai in partnership with R.S. Butterfield, a pivotal moment that marked the beginning of Swire's lasting presence in China. Learn about the subsequent expansion into Hong Kong and the incredible opportunities and challenges Swire faced in the region.

Discover the resilience of Swire as it weathered the storm of political changes, including the closure of all China offices in 1953. Witness the rebirth of the company as it transformed into John Swire & Sons (H.K.) Ltd in 1974, adapting to the ever-changing business landscape.

Today, Swire's far-reaching influence can be seen in shipping, airlines (including the prestigious Cathay Pacific), luxury hotels, and agribusiness. With its global headquarters in Hong Kong and London, Swire continues to shape industries and push boundaries. Immerse yourself in this enthralling narrative that showcases the triumphs and challenges faced by Swire over the course of two centuries.

Order your copy of "China Bound: John Swire & Sons and Its World, 1816 – 1980" now and embark on an extraordinary journey through the remarkable history of Swire. Uncover the secrets of its success and gain valuable insights into the world of business and entrepreneurship.

Uncover the extraordinary legacy of Swire, a global conglomerate that has shaped industries and captured imaginations for over 200 years. "China Bound: John Swire & Sons and Its World, 1816 – 1980" offers an immersive exploration of Swire's rich history, written by esteemed historian Professor Robert Bickers.

Take a step back in time to witness the birth of Swire as a modest Liverpool import-export company in 1816, founded by the visionary John Swire. Marvel at the audacity and ambition of his sons, John Samuel and William Hudson, as they spearheaded the company's expansion overseas. Encounter the pivotal moment in 1861 when Swire first set foot in China, setting the stage for an extraordinary journey.

Experience the excitement of Swire's collaboration with R.S. Butterfield in 1866, resulting in the establishment of Butterfield & Swire in Shanghai. Four years later, witness the opening of a branch in the bustling metropolis of Hong Kong. Delve into Swire's resilience as it navigated the challenges of political changes, leading to the closure of all China offices in 1953.

Today, Swire is a formidable force in shipping, airlines (including the prestigious Cathay Pacific), luxury hotels, and agribusiness. With its headquarters in Hong Kong and a formal group HQ in London, Swire continues to redefine global industries. Unearth the captivating story of Swire's evolution with "China Bound: John Swire & Sons and Its World, 1816 – 1980."

Embark on a journey through time and order your copy of "China Bound: John Swire & Sons and Its World, 1816 – 1980" today. Immerse yourself in the tales of triumph, challenges, and innovation that have made Swire a true titan in the business world. Your adventure awaits.

Step into the incredible world of Swire, a company whose story spans two centuries and encompasses remarkable achievements and groundbreaking innovation. Delve into the captivating narrative of "China Bound: John Swire & Sons and Its World, 1816 – 1980," meticulously researched and expertly written by Professor Robert Bickers.

Follow the footsteps of John Swire and his sons, John Samuel and William Hudson, as they took the textile trade firm from Liverpool to a global powerhouse. Experience the excitement of Swire's entry into China in 1861, a bold move that set the stage for transformative ventures in the East. Marvel at the establishment of Butterfield & Swire in Shanghai in partnership with R.S. Butterfield in 1866, a pivotal moment that laid the foundation for Swire's continued success.

Trace Swire's expansion as it opened a branch in the vibrant city of Hong Kong only four years later, solidifying its presence in the region. Witness the resilience of the company as it adapted to monumental political changes, ultimately resulting in the rebranding to John Swire & Sons (H.K.) Ltd in 1974.

Today, Swire's influence can be felt across diverse industries, from shipping and airlines (including the renowned Cathay Pacific) to luxury hotels and agribusiness. With its global impact and headquarters in Hong Kong and London, Swire remains at the forefront of innovation and growth.

Are you ready to embark on an extraordinary journey through Swire's incredible history? Order your copy of "China Bound: John Swire & Sons and Its World, 1816 – 1980" now and venture into a world of entrepreneurship, success, and global influence.

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