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Intellectual Property - Trademarks and Unfair Competition: Law and Policy (Aspen Casebook)

Description

Book Synopsis: The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. Trademarks and Unfair Competition features many issues related to online commerce, such as cybersquatting, keyword advertising, the relationship between trademarks and domain names, and the potential secondary liability of online auction websites such as eBay. International as well as domestic issues are thoroughly explored. Comprehensive coverage of trade dress protection is integrated with issues of word mark protection. New to the 5th Edition:the Tam and Brunetti decisions striking down the scandalousness and disparagement bars to registrationextensive coverage of recent case developments on expressive uses of marks in political and artistic contextsthe Belmora decision on well-known marks and developments on extraterritorial application of the Lanham Act Key Features: - coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues - traditional case-and-note format, enhanced by problems - thorough coverage of trademark issues arising in online commerce - integrated coverage of international and domestic doctrine - thorough treatment of trade dress protection, integrated with issues of word mark protection

Details

Are you looking to gain a competitive edge in the fast-paced world of trademarks and unfair competition? Look no further than Trademarks and Unfair Competition: Law and Policy (Aspen Casebook). This comprehensive guide organizes the many strands of trademark and unfair competition doctrine into a coherent conceptual framework, making it a must-have resource for both students and professionals.

With its traditional case-and-note format, this book provides a solid foundation by covering foundational concepts before delving into the creation and scope of trademark rights. But what sets this book apart is its focus on cutting-edge issues in online commerce. Whether it's cybersquatting, keyword advertising, or the relationship between trademarks and domain names, Trademarks and Unfair Competition has you covered. It even explores the potential secondary liability of online auction websites such as eBay.

But the book doesn't stop there. It goes beyond domestic issues to thoroughly explore international trademark matters. And for those interested in trade dress protection, you'll find a thorough integration of trade dress and word mark issues.

With the 5th Edition, you'll also get coverage of recent case developments, including the Tam and Brunetti decisions striking down the scandalousness and disparagement bars to registration. Plus, you'll gain insights into the Belmora decision on well-known marks and the extraterritorial application of the Lanham Act.

If you're serious about staying ahead in the complex world of trademarks and unfair competition, don't miss out on Trademarks and Unfair Competition: Law and Policy (Aspen Casebook). Get your copy today and be ready to navigate the ever-evolving landscape of intellectual property law. Click here to order now!

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