Description
Book Synopsis: On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
Understand the relationship between data, business, and design
Get a firm grounding in data, data types, and components of A/B testing
Use an experimentation framework to define opportunities, formulate hypotheses, and test different options
Create hypotheses that connect to key metrics and business goals
Design proposed solutions for hypotheses that are most promising
Interpret the results of an A/B test and determine your next move
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Details
Unlock the power of data and elevate your user experience with our groundbreaking book, "Designing with Data: Improving the User Experience with A/B Testing." Seamlessly blend design and data science to create digital experiences that will captivate your audience. This comprehensive guide will equip you with the knowledge and skills to conduct data-driven A/B testing, enabling you to make informed design decisions that optimize every aspect of your user interface.
By delving into the symbiotic relationship between data, business, and design, you'll gain a profound understanding of how these elements converge to deliver exceptional UX. Our book empowers you with a solid foundation in data types, A/B testing components, and experimentation frameworks that will revolutionize your design process.
Learn how to formulate hypotheses that align with key metrics and business goals, providing you with a laser-focused approach to data-driven design. With invaluable real-world examples and proven techniques, you'll discover how to design solutions that are both visually stunning and highly effective at capturing your users' attention.
With "Designing with Data," you'll not only comprehend the results of an A/B test but also confidently determine your next strategic move. Don't miss this opportunity to optimize your digital experiences and elevate your design expertise. Embrace the power of data-driven design today!
Click here to embark on a transformational journey that will revolutionize your approach to design.
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