The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid

Name: The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid
Price: 28.90 USD
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4.6 of 5 Stars: Reference - The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid

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Book Synopsis: The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder. One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research. By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel. About the Author Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides.

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Are you tired of delivering lackluster scientific presentations that leave your audience bored and disengaged? Look no further! The Craft of Scientific Presentations, 2nd edition is here to transform you into an exceptional presenter. Learn from renowned experts like Brian Cox and Jane Goodall, and discover the secrets that make their presentations captivating and impactful. With this book, you'll understand why so many scientific presentations fail and how to avoid those pitfalls.

What sets this book apart is its revolutionary assertion-evidence approach to scientific presentations. No longer will you rely on monotonous topic phrases and bullet points. Instead, you'll master the art of crafting concise message assertions supported by powerful visual evidence. Move away from the traditional topic-subtopic structure that PowerPoint encourages, and embrace a research-backed technique that will truly elevate your presentations.

By revealing the stark differences between strong and weak presentations, uncovering the common mistakes made by scientific presenters, and teaching you a highly effective approach, this book empowers you to excel in your presentations. It's not just about succeeding; it's about leaving a lasting impression on your audience and making your scientific research truly shine.

About the Author:

Michael Alley, an Associate Professor of engineering communication at Pennsylvania State University, is a globally recognized expert in presentation design. He has conducted workshops for engineers and scientists worldwide and has been invited to speak at prestigious institutions like MIT and Harvard Medical School. With his extensive research on presentation slide designs, Alley brings a wealth of knowledge and expertise to help you become a master of scientific presentations.

Ready to take your scientific presentations to the next level? Don't miss out on this game-changing book! Grab your copy of The Craft of Scientific Presentations now and unlock the secrets to delivering powerful and captivating presentations. Click here to get your copy.

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