Description
Book Synopsis: One of the world’s most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner’s theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work. Although hundreds of studies have been conducted based on Gerbner’s ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.
Details
Are you fascinated by the world of media and communication? Looking to delve deeper into the critical theories that shape our understanding of mass communication? Look no further than George Gerbner: A Critical Introduction to Media and Communication Theory. This groundbreaking book is a comprehensive overview of George Gerbner's influential work that transformed the way we perceive media.
As one of the most prominent scholars in the field, Gerbner's innovative approach to mass communication continues to shape our understanding of media industries, their messages, and their social and cultural impacts. His extensive research on television violence established a foundation for critical analysis and policy-making within the media landscape. With this book, you'll gain a deeper insight into Gerbner's theories, his long-term research on media content and effects, and the valuable policy contributions derived from his work.
What sets this book apart from others is its comprehensive and concise nature. While numerous studies have been conducted based on Gerbner's groundbreaking ideas, this is the first volume that provides a complete overview of his wide-ranging contributions to the field. With authoritative and extensively researched content, this book serves as an invaluable resource for scholars, researchers, and anyone interested in the transformative power of media and communication.
Don't miss out on the opportunity to enhance your knowledge about media theory and communication research. Immerse yourself in the world of George Gerbner's critical perspectives by grabbing a copy of George Gerbner: A Critical Introduction to Media and Communication Theory today.
Click here to get your copy now and embark on an enlightening journey into the realm of mass communication and media theory!
Discover More Best Sellers in Communication & Journalism
Shop Communication & Journalism
Understanding Intercultural Communication
$19.17
Communication & Journalism - Understanding Intercultural Communication
Imaging in Advertising: Verbal and Visual Codes of Commerce
$13.37
Communication & Journalism - Imaging in Advertising: Verbal and Visual Codes of Commerce
The Oxford Handbook of Digital Technology and Society (Oxford Handbooks)
$120.50
Communication & Journalism - The Oxford Handbook of Digital Technology and Society (Oxford Handbooks)
Public Relations Campaigns: An Integrated Approach
$84.25
Communication & Journalism - Public Relations Campaigns: An Integrated Approach
$59.95
Communication & Journalism - Digital-Native News and the Remaking of Latin American Mainstream and Alternative Journalism (Disruptions)
