Description
Book Synopsis: Well before the June 1969 Stonewall riots threw open the closet doors to unleash and proclaim an unmistakable gay mantra, myriad clues - some subliminal, others overt - clearly ingrained the notion of homosexuality in advertisements appearing on the pages of many American periodicals. Hedonistically intertwined with homoerotic connections are advertising themes such as vanity, virility, and carnal pleasure. Gay intimacy and interaction, references to the male genitalia, and threats of sexual conquest of and between men can be documented in ads as far back as the late 1800s. And, although the images reflected in their advertising mirror are fewer and farther between, women who prefer the company of other women similarly have been goosed and gandered by Madison Avenue. In this richly illustrated tapestry hinting at homosexuality in American advertising, Bruce H. Joffe examines and analyzes over 200 suggestive ads . concluding that gay imbroglio and innuendo tease at us amid subliminal elements seductively perceived and strategically portrayed. A Professor of Communication who's taught Gay & Lesbian Studies courses at George Mason University, Dr. Joffe is now on the faculty of Mary Baldwin College where he continues to explore sexual minorities, the media, and cultural norms.
Details
Discover the hidden narrative behind American advertising in A Hint of Homosexuality? Book. Before the world-changing Stonewall riots of 1969, subtle hints of homosexuality were ingeniously woven into the pages of countless American periodicals. Vanity, virility, and carnal pleasure mingled seductively in these adverts, leaving an indelible mark on society's perception of homosexuality. Diving into over 200 suggestive ads, renowned Communication Professor Bruce H. Joffe uncovers the tantalizing secrets and intricacies of these images. As you explore this richly illustrated tapestry, prepare to be spellbound by the subliminal elements and strategic portrayals that speak volumes about our society.
Unveiling the connections between gay intimacy, male genitalia references, and even the conquests between men, A Hint of Homosexuality? Book will challenge your perceptions and ignite your curiosity. Joffe, who has taught Gay & Lesbian Studies courses at George Mason University, brings his expertise to Mary Baldwin College, where he continues to shed light on sexual minorities, media representation, and cultural norms.
Now is the time to embark on this eye-opening journey. Brace yourself for a unique exploration into the intertwined worlds of advertising and homosexuality. Discover the captivating stories that were quietly communicated through these powerful images, making a profound impact on our society's view of sexuality. To embrace this captivating narrative, click here.
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