Words That Work: It's Not What You Say, It's What People Hear

Looking to make a lasting impact with your words? Look no further than "Words That Work: It's Not What You Say, It's What People Hear." This remarkable book, written by the nation's premier communications expert, Frank Luntz, delves deep into the power of language to change the direction of businesses, politics, and even life itself.

In "Words That Work," Luntz offers an insider's perspective on how the strategic use of words and phrases can shape our purchasing decisions, influence our voting choices, and reshape our beliefs. Through chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," Luntz reveals the essence of effective communication and demonstrates why choosing the right words is absolutely vital.

Frank Luntz's expertise in the field is unparalleled, having guided more than two dozen Fortune 500 companies to unprecedented growth through the careful selection of their messaging. He shares fascinating insights, such as why media mogul Rupert Murdoch's six-billion-dollar decision to acquire DirectTV was hailed as brilliant when he referred to satellite as "cutting edge" rather than simply "digital cable."

In this masterful work, Luntz also explores how pharmaceutical companies successfully shifted their focus from "treatment" to "prevention" and "wellness," forever altering the way we perceive healthcare. And it's not just about business – Luntz also reveals techniques that can help you talk your way out of a traffic ticket or negotiate a well-deserved raise.

Get ready to unlock the true potential of your words and revolutionize your communication skills. Order "Words That Work: It's Not What You Say, It's What People Hear" now and join the ranks of those who can truly make a difference.

Order now and start wielding the power of words today!