A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book!
$22.17
Description
Book Synopsis: “Ultra-readable and illuminating [...] essential for anyone involved in the marketing field” - LoveReading
This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon.
Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics and social responsibility
- Digital marketing including social media and SEO
- Retail - in all its many forms
- How lockdown and the global pandemic has changed the world of marketing
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
Details
Are you eager to master the field of marketing? Look no further! Introducing A Degree in a Book: Marketing, the ultimate comprehensive guide that covers everything you need to know in one book. This highly visual guide presents easy-to-digest information with flow diagrams, infographics, and glossaries to break down marketing jargon. Whether you're a student, a marketing professional, or a small business trying to expand, this book is perfect for anyone wishing to understand the power of effective marketing in their own business. Get the knowledge of a degree for the price of a book!
Unlock the secrets of successful marketing with A Degree in a Book: Marketing. Not only does it cover the fundamental aspects of advertising and social media, market research, and product development, but it also delves into the impact of popular culture, ethics, and social responsibility on buyer behavior. With the rise of digital marketing, this book provides insights into social media strategies and SEO techniques that can help you stay ahead of the competition. Learn from the best marketing professionals like David Ogilvy and Philip Kotler, and gain inspiration from brand biographies showcasing the principles in practice by leading companies such as Netflix and Apple.
Discover how the world of marketing has drastically changed in the wake of lockdowns and the global pandemic. A Degree in a Book: Marketing explores the new challenges and opportunities that have emerged, proving that adaptability is crucial for every business. This book is an indispensable resource that will equip you with the essential skills and knowledge to navigate the ever-evolving marketing landscape.
Don't miss out on this incredible opportunity to elevate your marketing game. Grab your copy of A Degree in a Book: Marketing now and revolutionize the way you approach marketing in your business. Take advantage of our special offer and get the knowledge of a degree for the price of a book. Enhance your marketing skills and stay ahead of the curve!
Ready to boost your marketing expertise? Get your copy of A Degree in a Book: Marketing today and start mastering the subject now!
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