Description
Book Synopsis: Now you can master the core concepts in marketing management that you need as an undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course.
MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.
Details
Looking to master the world of marketing management? Look no further than Iacobucci's MARKETING MANAGEMENT, 5E. With this comprehensive book, packed with detailed material, you'll have a complete understanding of the core concepts needed in the field. Whether you're an undergraduate marketing major, a first-year MBA or EMBA student, this book is essential for your success.
But it doesn't just stop at theoretical knowledge. MARKETING MANAGEMENT, 5E allows you to immediately apply what you learn to real-life cases, group work, and simulations assigned in your course. By putting theory into practice, you truly gain a competitive edge in your marketing studies.
What sets this book apart is its focus on reflecting the dynamic environment that marketers face today. With engaging explanations, timely cases, and memorable examples, you'll discover how the increasingly competitive global marketplace and current changes in technology impact the daily marketing decisions that managers make. Stay ahead of the curve and embrace the ever-evolving world of marketing with MARKETING MANAGEMENT, 5E.
Ready to take your marketing knowledge to the next level? Don't miss out on this invaluable resource. Click here to grab your copy of MARKETING MANAGEMENT, 5E today!
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