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Administration & Medicine Economics - Essentials of Health Care Marketing

Description

Book Synopsis: Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students. New to the Fifth Edition:
  • New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.
  • Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics.
  • Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion.
  • New & expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research; OTT distribution models such as Apple TV and Roku in advertising, and how technology impacts aging place for growing senior demographic.
  • Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models.
  • New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.

Details

Are you interested in the fascinating world of health care marketing? Look no further than Essentials of Health Care Marketing, Fifth Edition! This comprehensive textbook provides students with a solid understanding of marketing principles and how they can be applied in the unique context of the health care industry. With updated content on social media and digital marketing, you'll learn how to harness the power of technology to promote your organization and engage with patients like never before. From ethics to the impact of COVID-19, this edition covers all the current topics that are shaping the future of health care marketing. Get your copy today and stay ahead of the curve.

Calling all health care professionals! Essentials of Health Care Marketing, Fifth Edition is a must-have resource for anyone looking to excel in this rapidly evolving field. With a new chapter on Marketing in the Digital Age, this book explores the transformative impact of technology on health care marketing. Learn how to navigate the digital landscape, leverage social media platforms, and connect with patients in meaningful ways. Whether you're a seasoned marketer or just starting out, this edition offers valuable insights and practical strategies that will set you apart from the competition. Don't miss out, get your copy now!

Discover the power of marketing in the health care industry with Essentials of Health Care Marketing, Fifth Edition. This highly current and engaging textbook covers everything you need to know about marketing principles and their application in the digital age. From disruptive competitors to the Internet of Things, this edition explores the latest trends and technologies that are reshaping the health care landscape. Whether you're a student or a professional, this book provides a comprehensive foundation for success. Order your copy today and unlock the potential of health care marketing!

Are you ready to take your health care marketing skills to the next level? Look no further than Essentials of Health Care Marketing, Fifth Edition. This updated edition is packed with new and expanded content to keep you at the forefront of the industry. From social media and digital marketing to the impact of COVID-19, this book covers it all. With valuable resources and real-world cases, you'll gain practical insights that you can apply immediately. Don't miss out on this opportunity to enhance your marketing knowledge and drive success in the health care sector. Order your copy now and lead the way in health care marketing!

Click here to get your copy of Essentials of Health Care Marketing, Fifth Edition and embark on a journey to become a marketing expert in the health care industry. Don't wait, start learning today!

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