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Business Technology - Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Description

Book Synopsis: From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. Do you create digital content? Well, this is the business model you've been looking for...In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content—and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a topic
  • Unearth an area where little competition exists (break through the clutter)
  • Choose your best channel to build your platform
  • Build long-term customer loyalty (an audience)
  • Start making money from your content
  • Expand your content into multiple channels/platforms
  • Sell your content asset or scale it into a successful business

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

Details

Are you struggling to create a successful business with little to no money? Look no further, because Content Inc., Second Edition is the ultimate guide to building a content-first business that will help you become radically successful. Written by one of today's leading experts in content marketing, Joe Pulizzi, this book provides you with a lower-risk and more effective way to achieve success by establishing a loyal audience before selling your products or services. By following the step-by-step process outlined in this book, you'll learn how to choose the right topic, break through the clutter, build a platform, and ultimately turn your content into a profitable business.

One of the key aspects of Content Inc. is its focus on building long-term customer loyalty. With a loyal audience in place, you can start making money from your content and even expand it into multiple channels/platforms. Whether you create digital content or are looking to start a small business, the strategies outlined in this book will provide you with the tools and insights needed to succeed in today's competitive market.

This updated edition of Content Inc. includes new and enhanced coverage of popular platforms like TikTok, SnapChat, and Instagram, ensuring that you stay up-to-date with the latest trends and opportunities. The book also offers practical how-tos and real-life examples of companies that have successfully implemented these strategies. By applying the methods laid out in Content Inc., you can create the business of your dreams.

Don't miss out on the chance to build a massive audience and achieve radical success. Get your copy of Content Inc., Second Edition today and start your journey towards building a profitable content-first business. Click here to order now!

Disclosure: I get commissions for purchases made through links in this website