Description
Book Synopsis: This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This edition retains the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal–agent problems, raising rivals’ costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Details
Are you looking to gain a competitive edge in the business world? Look no further than the ninth edition of Managerial Economics & Business Strategy (Mcgraw-hill Series Economics) book. This updated edition has all the necessary tools to equip managers with the knowledge and skills needed to make informed decisions. From present value analysis to regression models, this book covers all aspects of managerial economics.
What sets this book apart is its emphasis on real-world examples and modern topics. With discussions on oligopoly, penetration pricing, and multistage games, you'll learn how to navigate the complexities of today's business landscape. This edition also covers unique concepts like contracting, bargaining, and predatory pricing, giving you a comprehensive understanding of pricing strategies.
Whether you're a student or a seasoned professional, this book is suitable for all levels. The balanced coverage of traditional and modern microeconomic tools ensures that you have the knowledge to thrive in any managerial economics classroom. Don't miss out on this invaluable resource.
Ready to take your business acumen to the next level? Click here to get your copy of Managerial Economics & Business Strategy now.
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