Radio Production

Are you an aspiring radio professional or student looking to make a mark in the industry? Look no further than Radio Production, the ultimate guide to understanding the ever-changing world of radio. With up-to-date coverage of the purpose and use of radio, this book delves into the nitty-gritty of current production techniques both in the studio and on location. Stay ahead of the game with the exploration of technological advances, including handheld digital recording devices, digital and analogue mixing desks, and innovative methods of music storage and playback.

One of the standout features of the sixth edition is its global perspective. Alongside a comprehensive overview of American radio, there's a deep dive into the Federal Communications Commission, exploring the rules, regulations, and purpose that shape this crucial component of the industry. Stay updated with the latest developments in digital recording methods and outside broadcast techniques, including the game-changing use of smartphones. Harness the power of social media as news sources to amplify your reach, with tips on expanding your station's presence.

In an industry where accuracy and ethics matter, this edition also covers global government regulation and journalistic codes of practice. Gain a competitive edge with comprehensive advice on essential skills such as interviewing, phone-ins, news reporting, radio drama, music selection, and scheduling. Enhancing your understanding further, the companion website provides examples, exercises, and a wealth of additional resources to take your radio production skills to the next level.

Don't miss out on this invaluable resource that can propel your radio career to new heights. Embrace the opportunities that await you in the dynamic world of radio production! Check out www.focalpress.com/cw/mcleish now to get your own copy and start your journey to success.