Description
Topics include:
- advice on launching digital start-ups;
- how to use key analytics to track and focus readership;
- engaging with mobile journalism by utilising smartphone and app technology;
- developing revenue streams that can make digital journalism sustainable;
- legal and ethical dilemmas faced in a modern newsroom;
- the challenges of producing news for mobile readers.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Details
Are you a journalist looking to stand out in the digital age? Look no further than Entrepreneurial Journalism, the book that will equip you with the low-cost digital technologies and innovative strategies needed to thrive in the rapidly evolving media industry. With its comprehensive guidance and practical tips, you can create your very own unique news platform and cultivate a diverse readership.
Discover the secrets behind successful online journalism as the opening chapters delve into the business aspects of entrepreneurial journalism. Learn how to launch your own digital start-up and utilize key analytics to track and focus readership. With the rise of mobile journalism, this book will show you how to engage your audience through smartphone and app technology, making sure your content reaches your readers wherever they are.
One of the biggest challenges for digital journalism is finding sustainable revenue streams. Entrepreneurial Journalism not only explores various methods to generate income, but it also dives into the legal and ethical dilemmas faced in today's newsroom. Gain insights from leading figures at the BBC, Google, and the Guardian, as well as some of Britain's best entrepreneurial reporters. Their expert advice will help you thrive in this ever-changing media landscape.
Packed with practical knowledge and expert advice, Entrepreneurial Journalism is a must-have resource for both established journalists and aspiring students. Take advantage of the additional support provided through an online resource bank, offering a plethora of free tools to create compelling online news content. Don't miss out on this invaluable opportunity to take your journalism career to new heights.
Click here to get your copy of Entrepreneurial Journalism and embark on a journey towards digital journalism success!
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