Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

Name: Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
Price: 24.02 USD
Availability: InStock
Rating: 4.4 (23 reviews)

4.4 of 5 Stars: Business & Finance - Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

$24.02

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Book Synopsis: The ultimate marketing resource from the world’s leading scholars

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

Readers will also find:

Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
Strategies for creating loyal customers and developing personalization at scale
Strategies for designing effective omni-channel marketing platforms
Strategies for crafting a successful cross-platform communications campaigns
Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Details

Unlock the secrets of successful marketing with Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management Book. Developed by Philip Kotler and Alexander Chernev, this comprehensive resource is curated by the world's leading scholars in marketing. Packed with hundreds of pages of brand-new material, this latest edition covers timely topics such as disruptive marketing strategies, data analytics, and marketing in the metaverse. Whether you're a seasoned marketer looking to enhance your skills or a business student eager to learn from the best, this book is your ultimate guide to mastering marketing management.

Stand out from the competition by leveraging the insights from Kellogg on Marketing. This book delves into foundational and advanced marketing principles with a renewed focus on digital transformation. Gain a strategic advantage by discovering innovative ways to create value, build strong brands, and develop personalized customer experiences at scale. With expert contributors sharing their unique perspectives, you'll acquire the tools and knowledge to drive business growth and implement data-driven marketing strategies.

Are you ready to take your marketing efforts to new heights? Kellogg on Marketing is your go-to resource for becoming a marketing champion. By understanding the unique challenges facing brands today, you'll learn how to design and manage brand images that resonate with your target audience. Craft effective omni-channel marketing platforms, develop successful cross-platform communication campaigns, and harness the power of data analytics and artificial intelligence to fuel your marketing programs.

Don't miss out on this indispensable resource for marketing professionals. Whether you're looking to contribute to your organization's marketing success or navigate the evolving marketing landscape, Kellogg on Marketing, Third Edition, is a must-have. Secure your copy today and unleash your marketing prowess!

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