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How to Measure Anything: Finding the Value of Intangibles in Business

Name: How to Measure Anything: Finding the Value of Intangibles in Business
Price: 23.74 USD
Availability: InStock
Rating: 4.5 (518 reviews)

4.5 of 5 Stars: Education & Reference - How to Measure Anything: Finding the Value of Intangibles in Business

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Book Synopsis: Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction. Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper. Continues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about measurement and measurement methods. Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas. Offers practical methods for measuring a variety of “intangibles”. Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets.

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

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Are you tired of making business decisions based on guesswork and speculation? With "How to Measure Anything: Finding the Value of Intangibles in Business," you can finally bring clarity to those hard-to-quantify aspects of your business. This groundbreaking book offers practical techniques and powerful strategies for measuring and managing intangible assets like customer satisfaction, brand image, and employee morale. By applying the principles outlined in this book, you'll be able to make data-driven decisions that deliver measurable results.

Unlock the hidden potential in your business with "How to Measure Anything." In today's competitive landscape, companies that rely on guesswork are leaving money on the table. This comprehensive guide will show you how to use proven methodologies to quantify the value of intangibles and make more informed choices. Don't let uncertainty hold you back from achieving your business goals. Time is money, and every decision counts – so start measuring what truly matters and see your profits soar!

Why leave your success up to chance when you can measure it? "How to Measure Anything: Finding the Value of Intangibles in Business" is your roadmap to making sound business decisions based on evidence, not intuition. By adopting a data-driven approach, you can reduce risks, identify opportunities, and optimize your company's performance. Don't settle for average – take your business to the next level with this essential guidebook.

Ready to unlock the secrets of successful decision-making? Grab your copy of "How to Measure Anything" today and start harnessing the power of data to drive your business forward. Don't waste another moment making decisions in the dark – click here to get your hands on this must-have resource now!

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