Description
Book Synopsis: In this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.
Details
Are you interested in the fascinating world of biomedical innovations? Look no further than "Managing Discovery in the Life Sciences." This groundbreaking book, authored by distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns, delves into the intricate science and management behind marketable biomedical breakthroughs.
Discover the captivating stories of how scientific advancements were shaped by the interactions between personalities and cultures within academic and corporate entities. The authors uncover the hidden significance of serendipity, debunking its mysterious reputation and showcasing its integral role in both successes and failures of experimental approaches.
Backed by extensive data and compelling case studies, this book investigates the essential economic foundations of investor-driven discovery management. Contrary to its critics, the authors highlight how this approach is not an obstacle, but a pivotal factor in maximizing the likelihood of establishing a sustainable pipeline for even more groundbreaking biomedical innovations. Don't miss out on learning the only means by which scientists and managers can navigate the unpredictable world of discovery and make informed decisions on selling new products.
To embark on this enlightening journey, click here and grab your copy of "Managing Discovery in the Life Sciences" today. Expand your knowledge and gain insights that will revolutionize your understanding of the scientific and business aspects of biomedical breakthroughs.
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