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Communication & Journalism - Alphabet (Global Media Giants)

Description

Book Synopsis: Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital.

Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

Details

Are you curious about the phenomenon that is Google? Introducing "Alphabet: The Becoming of Google" - a captivating, research-driven book that takes you behind the scenes of this global media giant. Authored by Micky Lee, this book goes beyond the search engine we all know, revealing how Alphabet Corporation is making its mark in various industries. Get ready to explore the world of Google like never before!

With a refreshing political economic approach, Lee dives deep into the concept of networks to unravel the secrets behind Alphabet's rapid growth. From equity investment to self-driving cars, this book uncovers how the establishment of the parent company has paved the way for exciting ventures and groundbreaking innovations. Prepare to be amazed by the influence Alphabet wields in today's digital landscape.

What truly sets Google apart is not just one revolutionary idea, but the power of networks. Lee brings this concept to life, showcasing how the collaboration of people, places, and capital has propelled Google to unprecedented success. This eye-opening analysis proves that there's more to this tech giant than meets the eye.

Whether you're a student, scholar, or researcher, "Alphabet: The Becoming of Google" is an essential addition to your reading list. Delve into the complexities of digital media studies, explore the intricate politics and economies of online media, and gain insights into the fascinating history of the internet. Don't miss out on this opportunity to gain a deeper understanding of one of the world's most influential companies - order your copy now!

Ready to embark on a journey into the world of Google? Click here to grab your copy of "Alphabet: The Becoming of Google" and discover the secrets behind this global media giant!

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