Description
Book Synopsis: Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.
Details
Are you ready to embark on a journey through the world of wine? Look no further than Best Practices in Global Wine Tourism: 15 Case Studies from Around the World. This extraordinary book is your ultimate guide to discovering the secrets of highly successful wine regions and wineries worldwide.
Written by renowned experts Liz Thach and Stephen Charters, this collection presents fifteen captivating case studies that reveal the innovative methods employed by forward-thinking wine professionals. Learn how they turned challenges into triumphs, establishing new wine regions, attracting devoted customers, and creating collaborative relationships with stakeholders.
What sets this book apart is its dedication to preserving the environment and promoting sustainable practices. It showcases inspiring stories of wineries that have successfully balanced growth with environmental responsibility. By sharing their strategies, you'll gain insights into how to establish your own measures for wine tourism.
Indulge in tales of wine tourism from renowned regions like France, Italy, Argentina, China, the USA, New Zealand, Australia, and many more. Each case study offers a unique perspective, immersing you in the rich cultural heritage and breathtaking landscapes that make these wine destinations so special.
Whether you are a wine student, an enthusiast eager to expand your knowledge, a practitioner striving for excellence, or a researcher seeking invaluable insights, Best Practices in Global Wine Tourism is an indispensable resource. Join us on this thrilling voyage by ordering your copy today!
Order now and unlock the secrets of successful wine tourism.
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