Description
Book Synopsis: Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances.
Clearly explaining the five key strategies, the authors show you how to:Identify strengths that deserve a concentration of resourcesAchieve a coordinated product and service portfolioRoot out marginal or underperforming activities that are negatively impacting your organizationCase studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
Details
Are you ready to take your organization to new heights of success? Introducing the Road to Relevance: 5 Strategies for Competitive Associations book, the ultimate guide for association leaders looking to navigate the ever-changing landscape of today's business world. With insights from industry experts Harrison Coerver and Mary Byers, CAE, this book provides real strategies and actionable advice that will transform your organization into a powerhouse of value and competitiveness.
Discover the five key strategies that will propel your association forward. From identifying your organization's strengths and concentrating resources, to achieving a coordinated product and service portfolio, this book takes you step by step through the process of positioning your association for maximum impact. Say goodbye to marginal or underperforming activities that are holding your organization back, and say hello to a sustainable and relevant future.
What sets Road to Relevance apart is its focus on personalized, adaptable solutions tailored to your organization's unique circumstances. Through engaging case studies, adaptable examples, and thought-provoking questions, Coerver and Byers empower you to apply the strategies in a way that works best for your association. Say goodbye to one-size-fits-all approaches and hello to a roadmap that leads to success.
Don't miss out on this opportunity to transform your association. Take the first step on the Road to Relevance and secure your organization's future. Click here to order your copy today!
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