The Illusion of Choice: 16 ½ psychological biases that influence what we buy

Are you tired of struggling to attract and retain customers? Have you ever wondered why certain marketing tactics seem to work like magic? Look no further, because we have the answer for you: The Illusion of Choice.

In this groundbreaking new book by Richard Shotton, author of The Choice Factory, you will discover the secrets behind the 16 ½ psychological biases that influence what we buy. These biases play a significant role in every decision we make, including the products we choose, the prices we're willing to pay, and even whether or not we renew a subscription.

But here's the thing: these choices might seem freely made, but psychologists have proven that simple changes in product positioning, promotion, and marketing can have a profound impact on customer behavior. And that's where The Illusion of Choice comes in.

Richard Shotton, with his extensive knowledge and original field studies, unveils the hidden power of these psychological biases and shows you how to harness them to your advantage. From the peak end rule to the power of precision, from the wisdom of wit to countless other powerful techniques, this book is your ultimate guide to leveraging the quirks of human behavior to win customers, retain their loyalty, and ultimately sell more.

Regardless of your industry or the size of your business, The Illusion of Choice is a must-read for anyone looking to gain a competitive edge. With proven strategies and real-life examples, Shotton takes you on a journey that will transform your marketing efforts.

Don't miss out on the opportunity to revolutionize your business. Click here to order The Illusion of Choice today and unlock the secrets to success.