The Choice Factory: 25 behavioural biases that influence what we buy

The Choice Factory: 25 behavioural biases that influence what we buy is a must-read for anyone in the business of influencing decisions. Winner of the Sales and Marketing Category at the 2019 Business Book Awards and voted #1 in the BBH World Cup of Advertising Books in 2018, this book is a game-changer. It takes us through a typical day of decisions, from trivial food choices to life-changing career moves, and explores how our behavior is shaped by psychological shortcuts. By understanding what drives decisions, you will have the power to drive sales and influence customer behavior.

Written in an entertaining and highly-accessible format, The Choice Factory is filled with 25 short chapters that address different cognitive biases and provide practical ways to apply them to your own business challenges. Whether you choose to dip in or read cover to cover, you will be bursting with new ideas and ready to tackle any marketing brief. The book combines insights from academia, analysis of successful ad campaigns, original research, and interviews with some of the brightest minds in advertising, such as Rory Sutherland, Lucy Jameson, and Mark Earls. Gain a competitive edge by embracing the power of behavioral economics and revolutionize your marketing strategy.

From priming to the pratfall effect, charm pricing to the curse of knowledge, The Choice Factory equips you with the tools to apply the science of behavioral economics to your marketing efforts. This book demystifies complex concepts and makes them easy to understand and implement. Say goodbye to trial-and-error marketing and harness the insights provided by this book to drive real results. Whether you are a seasoned marketer or just starting out, The Choice Factory is your go-to guide for unlocking the full potential of your marketing campaigns.

Don't miss out on the chance to transform your business. Get your copy of The Choice Factory today and open the doors to a world of marketing possibilities.

Get your copy of The Choice Factory and start reaping the benefits of applied behavioral economics in your marketing strategy.