The Business of Television

Are you an aspiring creative professional seeking to make it big in the television industry? Look no further! Introducing "The Business of Television" - a comprehensive guide written by renowned television executive and Harvard lecturer Ken Basin. This enlightening book offers a unique blend of business acumen, financial expertise, and legal insights into the U.S. television industry.

Whether you're an aspiring creative or an industry executive, this book is your key to unlocking the secrets of the entertainment world. Gain a deeper understanding of dealmaking norms, rights and talent negotiations, intellectual property, licensing, and so much more. Ken Basin's expertise will equip you with the tools you need to navigate the complex landscape of the television industry.

What sets "The Business of Television" apart is its practical approach. After each chapter, you'll find breakdowns of deal points and negotiation strategies, ensuring that you're well-prepared for real-world scenarios. The book also includes a glossary, a list of referenced cases, and an abundance of real-world examples to provide you with valuable context.

Don't miss out on this incredible opportunity to gain a competitive edge in the television industry. Order your copy of "The Business of Television" today and take the first step towards your dream career!

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