Cached: Decoding the Internet in Global Popular Culture (Critical Cultural Communication, 23)

Name: Cached: Decoding the Internet in Global Popular Culture (Critical Cultural Communication, 23)
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4.70 of 5 Stars: Media & the Law - Cached: Decoding the Internet in Global Popular Culture (Critical Cultural Communication, 23)

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Book Synopsis: “This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.”—Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia

In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution.

Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology.

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Unlock the mystery of the Internet with Cached: Decoding the Internet in Global Popular Culture. This captivating book offers a deep dive into the history and cultural significance of the Internet, shedding light on the ways in which it has transformed our lives over the past three decades. Featuring insightful commentary from industry experts like Siva Vaidhyanathan, this book is a must-read for anyone looking to understand the evolution of this revolutionary technology.

Step into a time machine and journey back to the 1980s and 1990s when the Internet emerged as a game-changer in the global economy and in our daily routines. From changing the way we communicate to reshaping how we shop, work, and even participate in societal movements, the Internet has become an indispensable part of modern life. Get ready to explore the revolutionary impact of the Internet through the lens of Cached and gain a new perspective on its multifaceted role in society.

Discover the power of technology to shape culture and policy in ways you never imagined with Cached. Dive into the complex web of debates and controversies that surrounded the birth of the Internet, and witness how conflicting ideas and visions ultimately converged to create the digital landscape we navigate today. Join author Schulte on a thought-provoking journey through the cultural and political forces that molded the Internet into the dynamic force it is today.

Ready to uncover the hidden stories behind the Internet revolution? Dive into Cached: Decoding the Internet in Global Popular Culture today and embark on a transformative exploration of the technology that changed the world.

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