Description
Book Synopsis: “No denunciation without its proper instrument of close analysis,” Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.
Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.
What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today’s social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes’s classic—a lesson in clairvoyance that is more relevant now than ever.
Details
Unlock the hidden meanings behind the symbols and codes that shape our society with Mythologies: The Complete Edition, in a New Translation. This groundbreaking book, hailed as a masterpiece of French theory, has transformed the way readers and philosophers perceive the world around them. With the rise of consumer society, it is vital to understand the myths of success, well-being, and happiness that govern our daily choices.
In our digital age, we hold the power of the world at our fingertips, yet we are often unaware of the subtle influences guiding our decisions. Mythologies reveals the fabrications of consumer society that surround us, from pop culture to mainstream media and advertising. Roland Barthes, the renowned philosopher and cultural critic, offers a close analysis of these contemporary myths, providing readers with the tools to decipher and debunk them. In doing so, he invites us to question our own notions of freedom and individuality.
Whether it's the fashion of plastic, the politics of postcolonial society, or the images and narratives surrounding major events like 9/11, Barthes' insights remain profound and relevant. This new edition of Mythologies, meticulously translated and enhanced by Pulitzer Prize-winning poet Richard Howard, is a must-have for anyone seeking a deeper understanding of the forces shaping our world today. Through Barthes' clairvoyance, readers will gain a clearer lens through which to view the present moment.
Don't miss this opportunity to uncover the hidden truths and decode the messages that shape our society. Mythologies: The Complete Edition, in a New Translation, is a thought-provoking journey that will challenge your perspective and open your eyes to the subtle influences that govern our lives. Embrace the power of knowledge and embark on this transformative reading experience today.
Get your copy of Mythologies: The Complete Edition, in a New Translation and join the ranks of those who refuse to be controlled by society's fabricated myths. Open your mind, unlock the truth, and empower yourself with the critical insights found within these pages. Take a step towards a more enlightened future.
Discover More Best Sellers in Essays & Correspondence
Shop Essays & Correspondence
Opinions: A Decade of Arguments, Criticism, and Minding Other People’s Business
$21.25


$5.99


The Letters of Vincent van Gogh (Penguin Classics)
$14.42


reflect.: a self-reflective journal with mindful prompts & poems
$12.99


Oh To Be A Delta Girl - Delta Sigma Theta - Greek Journals - Divine 9: 6x9 Blank Journal/Notebook
$5.99


The Rebel: An Essay on Man in Revolt
$13.94


$5.99
