Description
Book Synopsis: From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.
Details
Indulge your senses and dive into the captivating world of fragrance with "The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York". This enthralling book takes you on an olfactory journey, giving you a behind-the-scenes look into the glamorous perfume industry. From the bustling streets of Paris to the vibrant energy of New York, experience the art, science, and passion that goes into creating the perfect scent.
Uncover the secrets of the most iconic perfumes and the master perfumers behind them. Learn how fragrances are crafted, from the selection of rare ingredients to the precision blending techniques that result in unforgettable scents. This book is a treasure trove of knowledge for perfume enthusiasts and industry professionals alike, offering a comprehensive exploration of the perfume-making process.
With its captivating storytelling and rich visuals, "The Perfect Scent" will transport you to the heart of the perfume world. Immerse yourself in the artistry and creativity that transforms mere ingredients into works of olfactory art. Through vivid descriptions and intimate interviews, you'll gain a deep appreciation for the craftsmanship and dedication that goes into every bottle of perfume.
Whether you're a seasoned fragrance connoisseur or simply curious about the world of perfumery, "The Perfect Scent" is a must-read. Discover the fascinating stories behind your favorite scents and uncover the trends shaping the industry. Expand your knowledge and deepen your love for fragrance with this mesmerizing exploration of the perfume industry.
Experience the allure of the perfume industry for yourself and order your copy of "The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York" today. Unlock the secrets of this captivating world and embark on a scented adventure like no other. Order now to uncover the magic that lies within each bottle of perfume.
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