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Education & Reference - Brand esSense: Using Sense, Symbol and Story to Design Brand Identity

Description

Book Synopsis: Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking, Brand esSense shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.

Details

Are you tired of traditional branding techniques that only engage one or two of your customers' senses? Take your brand to the next level with Brand esSense, a groundbreaking book that combines science, symbolism, and storytelling to create a truly immersive sensory experience. Written by branding expert Neil Gains, this revolutionary guide will show you how to captivate your audience by appealing to all five senses.

With the latest research and design thinking, Brand esSense provides you with the tools to evaluate your brand's current sensory appeal and take it to new heights. By linking storytelling archetypes and symbolism to customer experience, you'll be able to create a multi-sense phenomenon that leaves a lasting impression on your target market.

Not only will Brand esSense help you optimize your brand's unique sensory appeal, but it will also provide you with practical applications to bring your brand's story to life. From engaging visuals to captivating narratives, you'll learn how to create a truly unforgettable brand experience for your customers.

Don't miss out on the opportunity to revolutionize your brand's identity. Take the first step towards a sensory-driven success story by getting your hands on Brand esSense today. Click here to unleash the full potential of your brand.

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