Description
Book Synopsis: Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
Details
Are you curious about the impact of social media in today's world? Look no further than Social Media: Usage and Impact! This comprehensive and scholarly book, edited by Hana S. Noor Al-Deen and John Allen Hendricks, offers a deep analysis of social media's role and influence. Whether you're an educator, practitioner, or librarian, this book is a must-have resource for understanding the ever-evolving landscape of social media.
With social media platforms like Twitter, Facebook, and YouTube experiencing an astronomical growth in users, it's clear that these platforms have become an integral part of our lives. Social Media: Usage and Impact explores how social media impacts various aspects of our daily existence, from the classroom to political campaigns. As a reader for upper-level undergraduate and graduate courses, this book presents original research and diverse methodologies to help you understand the implementation and effects of social media.
Stay ahead of the curve and delve into the world of social media with Social Media: Usage and Impact. As a practitioner in the advertising, PR, or media industries, this book will provide you with invaluable insights for strategic communication. Librarians can also benefit from this authoritative source to expand their knowledge of social media. Time is of the essence when it comes to understanding this juggernaut, so make sure to include this book in your media technology course materials!
Ready to dive into the fascinating world of social media? Get your copy of Social Media: Usage and Impact today and stay informed about the latest trends and developments. Click here to purchase now!
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