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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Name: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today’s products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter’s previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

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Are you looking to gain a deeper understanding of the addictive technology that is shaping our lives? Look no further than "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked." This book is a must-read for anyone curious about the troubling phenomena of modern times. With endorsements from renowned authors like Malcolm Gladwell and Adam Grant, you know you're in for a fascinating journey.

In today's age of behavioral addiction, it's no surprise that half of the American population is addicted to at least one behavior. From obsessing over social media notifications to binging on entertainment, we have become more engrossed in technology than ever before. "Irresistible" unveils the reasons behind this phenomenon and provides us with the tools to rescue our businesses, families, and sanity. Written by Adam Alter, a professor of psychology and marketing at NYU, this book offers valuable insights into how we can navigate the addictive world we live in.

What makes certain products irresistible? Why do we find it so hard to put down our smartphones? Adam Alter delves into these questions and more, exposing the strategies used by companies to make their products almost impossible to resist. Through reverse engineering behavioral addiction, Alter shows us how we can harness the power of addictive technology for our benefit, such as improving communication and managing our finances. It's time to take control and use these addictive products to enhance our lives.

Don't let the damaging effects of addictive technology control your well-being. "Irresistible" sheds light on how we can mitigate these effects and bring back balance to our lives. By understanding the psychology behind these addictive products, we can protect ourselves and the happiness of our children. This book is a game-changer for anyone seeking to regain control in an increasingly addictive world.

Ready to dive into the world of "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"? Order your copy today and take the first step towards understanding and conquering the addictive behaviors that surround us. To grab your copy, click here.

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