Description
Book Synopsis: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Details
Discover the hidden secrets behind the world's most influential companies with "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google" - the New York Times and USA Today bestseller. Scott Galloway, one of the most celebrated business professors worldwide, takes you on a journey to unveil the strategies that have made these companies unstoppable. Don't fall for the myths they broadcast - unlock the true power behind their success.
These four companies have infiltrated our lives to an extent where it is almost impossible to avoid or boycott them. But have you ever wondered why they keep thriving despite the sins that could crumble others? Scott Galloway poses these fundamental questions as he dives deep into the emotional needs that these companies manipulate. Learn how to apply these lessons to your own business or career, so you too can rise to the top.
With unparalleled insight and irreverence, Galloway exposes the strategies lurking behind the shiny veneers of Amazon, Apple, Facebook, and Google. He reveals the speed and scope at which they operate, leaving their competitors struggling to keep up. Whether you aim to compete with these giants, do business with them, or simply want to navigate the world they dominate, understanding the Four is crucial to your success.
Don't miss out on this opportunity to gain invaluable knowledge and insights from the book that dissects the DNA of the most influential companies on the planet. Take your business or career to new heights by learning from the masters of the game. Order "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google" now and secure your place in the future of business.
Click here to order "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google" and unlock the secrets to their success!
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