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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Name: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Price: 15.46 USD
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Rating: 4.5 (4029 reviews)

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Book Synopsis: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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Discover the untold secrets of the world's most influential companies with "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google". This New York Times and USA Today bestseller will challenge everything you think you know about these tech giants. Author Scott Galloway takes you on a journey to uncover the true power and staggering success of these four companies.

While many believe they understand how Amazon, Apple, Facebook, and Google became so dominant, Galloway reveals that these myths are far from the truth. These companies have infiltrated our lives to such an extent that escaping their presence seems impossible. But how did they achieve this? And why does the stock market forgive them for their mistakes when others would crumble?

Galloway's irreverent style of writing allows him to ask the tough questions and deconstruct the strategies employed by the Four. He exposes how they tap into our fundamental emotional needs on a scale and speed that puts their competitors to shame. By diving deep into their tactics, you'll gain invaluable insights that can be applied to your own business or career.

Whether you're looking to compete against these industry giants, forge business partnerships with them, or simply want to navigate the world they dominate, understanding the Four is essential. Take control of your future and unlock the secrets to their unparalleled success.

Get your copy of "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google" today!

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