The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author
$11.99
Description
Book Synopsis: In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.
Details
Discover the untold story of how a simple shipping container changed the world and revolutionized the global economy. Introducing "The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger" - Second Edition with a new chapter by the author. Get ready to embark on a captivating journey through the container's creation, the struggles it faced before being widely adopted, and the remarkable impact it had on transportation costs and economic geography.
From its humble beginnings with just fifty-eight containers transported across the United States in 1956, container shipping has become a powerful industry that has reshaped global trade as we know it. In this groundbreaking book, economist Marc Levinson uncovers the clandestine negotiations, massive investments, and intense battles with labor unions that were essential to the container's success.
Imagine the possibilities when shipping becomes cheaper than ever before, allowing companies to establish factories thousands of miles away from their customers. This technological breakthrough triggered an explosion of trade and paved the way for Asia to become the world's workshop. With the container, consumers gained access to an unparalleled variety of low-cost products from all corners of the globe.
Unprecedented in its scope, "The Box" offers a comprehensive history of the shipping container, shedding light on its profound impact on traditional ports like New York and London and the rise of lesser-known ports like Oakland. Delve into the captivating story of how an iconoclastic entrepreneur, aided by McLean's success in supplying U.S. forces in Vietnam, transformed containerization from a seemingly impractical idea into a game-changing phenomenon.
Don't miss your opportunity to explore the remarkable history of the shipping container. Order your copy of "The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger" - Second Edition with a new chapter today and uncover the secrets behind one of the most significant inventions of our time.
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