Description
Book Synopsis: A groundbreaking framework for making better decisions by understanding – and mastering – confidence.
What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable - if we know what to look for.
Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world’s leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. You will learn:
- How psychological distance consistently affects the choices we make
- Why "Me-Here-Now" decision-making is such a powerful force
- What happens at confidence peaks that leads to our downfall
- The five ways we respond to extreme vulnerability
- When consumers' feelings of certainty and control - not price - drive demand
The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you’re investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
Details
Are you tired of feeling uncertain and overwhelmed when making decisions? Look no further, because we have the solution for you. Introducing The Confidence Map: Charting a Path from Chaos to Clarity. This groundbreaking book by behavioral economics pioneer Peter Atwater will revolutionize the way you make choices. Learn to understand and master confidence, and watch as your decision-making skills soar to new heights.
In The Confidence Map, Atwater reveals the hidden role of confidence in our decision-making process. He offers a unique framework that allows you to navigate complex situations with ease. Through compelling stories from both past and present, Atwater demonstrates how you can apply the same tools used by leading institutional investors, corporations, and policymakers to optimize your own strategy.
Discover the fascinating ways in which psychological distance affects the choices we make. Uncover the power of "Me-Here-Now" decision-making and learn how to harness it in your own life. Understand the pitfalls of confidence peaks and how they can lead to our downfall. Explore the five different ways we respond to extreme vulnerability. And most importantly, learn why consumers' feelings of certainty and control, not price, drive demand.
With The Confidence Map, you'll gain invaluable insights into the reasons behind our actions and learn when to trust or question your instincts. No matter your field, whether it be investing, business, or healthcare, this book will serve as your trusted guide. Say goodbye to psychological traps and hello to opportunities as you navigate the road ahead with clarity and purpose.
Ready to take the first step towards making better decisions? Order your copy of The Confidence Map today and embark on a journey from chaos to clarity. Don't miss out on this opportunity to revolutionize your decision-making skills. Click here to order now!
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