Food Politics: How the Food Industry Influences Nutrition and Health (Volume 3) (California Studies in Food and Culture)
$16.09
Description
Book Synopsis: We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
Details
Discover the hidden truths behind the food industry and how it manipulates our choices for its own gain in Food Politics: How the Food Industry Influences Nutrition and Health (Volume 3). Written by renowned expert Marion Nestle, this eye-opening exposé takes you behind the scenes of the fierce competition for our food dollars. Nestle uncovers the tactics used by the food industry to persuade us to consume more, regardless of the consequences to our health.
With an abundance of food in the United States, it may seem like a blessing. However, its downsides become evident when you understand how the food industry operates. Just like manufacturing cigarettes or building weapons, making food is big business. In fact, food companies generated nearly $900 billion in sales in 2000. As stakeholders and shareholders demand growth, and with government regulations to navigate, these companies pull out all the stops to increase consumption.
Prepare to be shocked as Marion Nestle reveals the extent of food industry manipulation. From lobbying officials to co-opting experts, and marketing to vulnerable groups, the tactics employed are both extensive and effective. The food industry plays politics like no other, and much of its strategies occur behind closed doors. Nestle's unique background as the editor of the Surgeon General's Report on Nutrition and Health in 1988 positions her perfectly to guide us through this complex web of interests and influences.
One of the most concerning aspects is the way in which food industry interests intertwine with government nutrition policies. The result is watered-down dietary advice and even schools pushing soft drinks on children. The industry's influence extends beyond borders, as it targets people in developing countries and minority groups. It's clear that when it comes to food, economic interests outweigh scientific evidence and common sense.
As you embark on this enlightening journey through Food Politics, you'll gain a deeper understanding of the deceptive marketing practices of the food industry. Marion Nestle's expert analysis reveals the connections between food companies and nutrition experts, shedding light on the true motivations behind what we eat. This groundbreaking book will forever change the way you perceive food and make informed choices about your health.
Ready to delve into the world of food politics? Get your copy of Food Politics now!
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