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“Stafford Beer is undoubtedly among the world’s most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.”—Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA
“If ... anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer . everyone in management ... should be grateful to him for using clear and at times elegant English and ... even elegant diagrams.”—The Economist
This is the second edition of a book which has already become a management ‘standard’ both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author’s theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is The Heart of Enterprise, which is intended to support and complement this text.
“Stafford Beer’s works represent required reading for everyone who believes that a capacity for rigorous thinking is an essential attribute of today’s successful managers and administrators. Brain of the Firm shows a first-rate intellect at work and provides concepts, models and inspiration for both practitioners and teachers.”—Sir Douglas Hague, CBE
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Are you tired of the same old management books that fail to provide fresh insights and innovative ideas? Look no further than "Brain of the Firm" by Stafford Beer. This groundbreaking book introduces a management theory based on principles derived from the human nervous system. With a flair for writing that is both artistic and scientific, Beer's work has earned him the title of one of the world's most provocative and profound thinkers on management. Don't miss out on the opportunity to gain a competitive edge in the business world - get your copy of "Brain of the Firm" today.
Unlock the hidden potential of your organization with the help of "Brain of the Firm". This second edition of the book has already become a management 'standard' in universities and among top executives. Beer's theory of viable systems provides a fresh perspective on how to effectively run a business. Don't let complex neurophysiology scare you away - this book is written in a way that managers can easily understand and apply the concepts to their own organizations. Take a step towards becoming a successful manager by incorporating the principles from "Brain of the Firm" into your leadership style.
Complement your reading of "Brain of the Firm" with its companion volume, "The Heart of Enterprise". These two books together offer a comprehensive guide to understanding and implementing the theories proposed by Stafford Beer. With clear and elegant English, Beer has made complex operations research not only understandable but also interesting. Whether you are a seasoned manager or a business student, these books will provide you with the concepts, models, and inspiration you need to excel in your career.
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