Description
Book Synopsis: In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
Details
Looking to up your advertising game? Look no further than "Hey, Whipple, Squeeze This: A Guide to Creating Great Ads." Luke Sullivan, a master copywriter, takes you on a wild ride through the fascinating history of advertising. From the good to the bad to the ugly, Sullivan reveals the secrets behind successful campaigns and the disastrous ones that sometimes surprisingly work. This second edition is jam-packed with even more valuable insights, including two extended final chapters dedicated to helping you build a flourishing career in advertising. Don't miss out on this invaluable resource that offers a real-world look at the day-to-day operations of today's ad agencies.
Now, you might be wondering, what's the big deal about Charmin toilet paper? Let us tell you! The Mr. Whipple ads for Charmin have become iconic in the world of advertising. Despite being criticized, these ads proved to be wildly successful. In "Hey, Whipple, Squeeze This," Sullivan takes a deep dive into the Whipple phenomenon, unraveling the secrets of why seemingly "bad" ads can actually work wonders. Learn how to strike the perfect balance between creative brilliance and the ultimate goal of selling products. Unleash your inner advertising genius and grab a copy of this eye-opening guide today!
Ready to take your advertising career to new heights? With "Hey, Whipple, Squeeze This," you'll not only gain a comprehensive understanding of the advertising universe, but also acquire the essential tools and strategies to excel in this competitive industry. Sullivan's expert advice will empower you to create captivating ads that leave a lasting impact on your target audience. Don't hesitate any longer – unlock your potential and become a trailblazer in the world of advertising. Get your hands on "Hey, Whipple, Squeeze This" now and start your journey towards advertising greatness!
Click here to buy "Hey, Whipple, Squeeze This: A Guide to Creating Great Ads" and unleash the true power of advertising!
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