Description
Book Synopsis: Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:
- how to create an editorial strategy
- how to lead and manage an editorial team
- researching a market and finding new readers
- dealing with budgets and finance
- working with designers and production staff
- legal, technological and ethical dilemmas
- online distribution, social media and search engine optimisation
- managing information overload
- how to become an editor.
Details
Are you interested in the world of magazine editing? Look no further than Magazine Editing: In Print and Online. This comprehensive book dives deep into the dual role of the magazine editor, providing you with all the information you need to succeed in this fast-paced industry. Whether you're interested in print or online magazines, this book covers both, giving you a well-rounded understanding of how magazines work. With valuable insights from industry experts, case studies, and practical guidance, you'll gain the skills needed to lead and manage a successful magazine or periodical.
In today's digital age, magazines have evolved beyond just print. The third edition of Magazine Editing explores the ever-changing landscape of the magazine market, including the explosion of apps, e-zines, online communities, and magazine websites. You'll learn about online distribution, social media, search engine optimization, and how to effectively navigate the digital space to reach new readers and thrive in the industry.
Not only will Magazine Editing teach you how to create an editorial strategy and manage a team, but it also covers important aspects like dealing with budgets and finance, working with designers and production staff, and handling legal, technological, and ethical dilemmas. This book is your ultimate guide to becoming an editor and succeeding in the world of magazine publishing.
Don't wait any longer to kickstart your career in magazine editing. Get a copy of Magazine Editing: In Print and Online today and unlock the secrets to becoming a successful magazine editor. Click here to order now!
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