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International - Michael Jordan and the New Global Capitalism

Description

Book Synopsis: Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind―one pair of feet―at a time. With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."―Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."―Barbara Rudolph, Chicago Tribune Read more

Details

Discover the fascinating story behind the global phenomenon that is Michael Jordan and the New Global Capitalism. In this gripping biography, Walter LaFeber explores how American corporations, with the help of cutting-edge technology, have successfully conquered the world market, one mind and one pair of feet at a time. From his humble beginnings as a basketball prodigy to becoming an international sensation, Jordan epitomizes the seductive power of commercialism in our wired world. LaFeber's scathing critique of Nike and its dominance over the global marketplace will open your eyes to the dark side of capitalism. Get your hands on this captivating book today and gain a deeper understanding of American society.

What sets Michael Jordan and the New Global Capitalism apart is its examination of the history of basketball as a commercial entity. LaFeber's insightful analysis sheds light on the immense influence the sport has had on American culture. Basketball has become an integral part of our collective identity, and the rise of Michael Jordan as a global icon is a testament to the power of sports marketing. This book is not just an eye-opening critique of globalization; it's also an engaging social history that will leave you with a newfound appreciation for the impact of athletics on our society.

This new paperback edition of Michael Jordan and the New Global Capitalism features an additional chapter that explores the aftermath of mass protests and the tragic events of September 11. As the world grapples with the consequences of a rapidly changing global landscape, LaFeber's examination of the forces shaping international economies becomes even more relevant. Don't miss out on this bold and riveting account that brilliantly illuminates the far-reaching influence of hyper-US capitalism. Order your copy today and gain invaluable insights into the world of business and globalization.

Ready to dive into the captivating world of Michael Jordan and the New Global Capitalism? Click here to order your copy now and embark on an unforgettable journey that will challenge your perspective on the power of corporations and the impact of globalization.

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